CRAFTING DIGITAL GOODS SINCE — Y:2017
LENNA
HUA
I turn messy journeys into clear flows, usable IA, and evidence-based improvements — from moderated tests to synthesis and recommendations.
SCROLL
I'm a junior UX designer who believes good design starts with understanding people—their goals, frustrations, and the messy journeys they take to get things done.
My approach is research-driven and systems-minded. I love digging into information architecture, running moderated usability tests, and turning qualitative insights into clear, evidence-based design decisions.
Before UX, I worked in visual design and motion graphics, which gave me an eye for hierarchy, storytelling, and thoughtful interface design. Now I combine those visual skills with a deep commitment to usability and user research.
User Research
Moderated usability testing, user interviews, journey mapping, competitive analysis
User Research
Moderated usability testing, user interviews, journey mapping, competitive analysis
User Research
Moderated usability testing, user interviews, journey mapping, competitive analysis
Interaction Design
Low-fi to high-fi prototyping, task flow optimization, design systems
Interaction Design
Low-fi to high-fi prototyping, task flow optimization, design systems
Interaction Design
Low-fi to high-fi prototyping, task flow optimization, design systems
Visual Design
Interface design, motion graphics, design system implementation
Visual Design
Interface design, motion graphics, design system implementation
Visual Design
Interface design, motion graphics, design system implementation
Experience Designer (Visual & Event)
TGH Trade & Service
2022 — 2025
Designed visual systems, motion assets, and spatial concepts for weddings, live events, and brand campaigns • Produced digital marketing materials including visual design, animation, and video production across platforms • Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences
Experience Designer (Visual & Event)
TGH Trade & Service
2022 — 2025
Designed visual systems, motion assets, and spatial concepts for weddings, live events, and brand campaigns • Produced digital marketing materials including visual design, animation, and video production across platforms • Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences
Experience Designer (Visual & Event)
TGH Trade & Service
2022 — 2025
Designed visual systems, motion assets, and spatial concepts for weddings, live events, and brand campaigns • Produced digital marketing materials including visual design, animation, and video production across platforms • Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences
Lead Product Designer
CocoBasic
2017 — 2019
Designed and implemented creative solutions such as wellness app and high-traffic e-commerce websites for various clients and increase overall client bussines to his satisfaction.
Lead Product Designer
CocoBasic
2017 — 2019
Designed and implemented creative solutions such as wellness app and high-traffic e-commerce websites for various clients and increase overall client bussines to his satisfaction.
Lead Product Designer
CocoBasic
2017 — 2019
Designed and implemented creative solutions such as wellness app and high-traffic e-commerce websites for various clients and increase overall client bussines to his satisfaction.
Event Production Assistant & Floral Support
Floral Werx · Eroupe Elegance
2025 - 2026
Collaborated with the development team to implement a responsive design approach, improving the mobile user experience and increasing mobile app engagement.
Event Production Assistant & Floral Support
Floral Werx · Eroupe Elegance
2025 - 2026
Collaborated with the development team to implement a responsive design approach, improving the mobile user experience and increasing mobile app engagement.
Event Production Assistant & Floral Support
Floral Werx · Eroupe Elegance
2025 - 2026
Collaborated with the development team to implement a responsive design approach, improving the mobile user experience and increasing mobile app engagement.
ADOBE SUITE
FRAMER
FIGMA
OFFICE SUITE
ADOBE SUITE
FRAMER
FIGMA
OFFICE SUITE
User Experience Design
Humber College
2025 - 2026
Specialized in user research, interaction design, user interface, digital and graphic design.
User Experience Design
Humber College
2025 - 2026
Specialized in user research, interaction design, user interface, digital and graphic design.
User Experience Design
Humber College
2025 - 2026
Specialized in user research, interaction design, user interface, digital and graphic design.
Event Management
Seneca Polytechnique
2024 - 2025
Gained a solid foundation in software development overall. Focused on building mobile applications.
Event Management
Seneca Polytechnique
2024 - 2025
Gained a solid foundation in software development overall. Focused on building mobile applications.
Event Management
Seneca Polytechnique
2024 - 2025
Gained a solid foundation in software development overall. Focused on building mobile applications.
Bachelor in Graphic Design
Hoa Sen University
2019 — 2023
Focused on typography and digital design skills. Acquired fundamental knowledge of UI/UX.
Bachelor in Graphic Design
Hoa Sen University
2019 — 2023
Focused on typography and digital design skills. Acquired fundamental knowledge of UI/UX.
Bachelor in Graphic Design
Hoa Sen University
2019 — 2023
Focused on typography and digital design skills. Acquired fundamental knowledge of UI/UX.
Looking to start a project or you need consultation? Feel free to contact me.