ABOUT

I'm a junior UX designer who believes good design starts with understanding people their goals, frustrations, and the messy journeys they take to get things done.

With a background in UX, graphic design, and experience design, I approach design as both a problem-solver and storyteller. My education and hands-on projects have shaped the way I create thoughtful, user-centered experiences that blend functionality, emotion, and visual impact.

EXPERIENCE

Experience Designer (Visual & Event)

TGH Trade & Service

2022 — 2025

• Led client discovery conversations to gather business goals, audience needs, and project constraints, translating insights into structured experience strategies.

• Synthesized qualitative stakeholder input and contextual limitations to guide design direction and decision-making.

• Presented concepts and rationale through clear storytelling, iterating solutions based on feedback and evolving requirements.

Experience Designer (Visual & Event)

TGH Trade & Service

2022 — 2025

• Supported live event setup and execution, contributing to end-to-end attendee journey management

• Produced digital marketing materials including visual design, animation, and video production across platforms

• Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences

Graphic Designer / Visual Designer

7 Millions Store

2020

• Designed print and digital assets for apparel collections and branding

• Supported visual consistency across marketing materials and production workflows

Event Production Assistant & Floral Support

Floral Werx · Eroupe Elegance

2025 - 2026

• Designed visual systems, motion assets, and spatial concepts for weddings, live events, and brand campaigns

• Produced digital marketing materials including visual design, animation, and video production across platforms

• Collaborated with planners, marketers, and production teams to deliver cohesive end-to-end audience experiences

Event Production Assistant & Floral Support

Floral Werx · Eroupe Elegance

2025 - 2026

• Supported live event setup and execution, contributing to end-to-end attendee journey management

• Assisted with spatial arrangement and visual consistency across event touchpoints

• Adapted to real-time changes during live events to maintain smooth participant flow

EDUCATION

User Experience Design

Humber College

2025 - 2026

Applied user-centered design (UCD), user research, wireframing, prototyping, and usability testing to develop data-driven digital solutions.

User Experience Design

Humber College

2025 - 2026

Supported live event setup and execution, contributing to end-to-end attendee journey management

Event Management

Seneca Polytechnique

2024 - 2025

Supported event planning, logistics coordination, and on-site execution while contributing to creative concept development and spatial experience design.

Bachelor in Graphic Design

Hoa Sen University

2019 — 2023

Built strong foundations in design principles and media production, including scriptwriting, storyboarding, UX fundamentals, and user experience design.

Project

Kijiji — Trust & Safety System Proposal

Fall 2025

• Identified 3 critical trust breakdowns in peer-to-peer transactions through systems analysis and secondary research

• Designed a layered trust framework (identity verification, structured listings, visibility cues) to address fraud risk before user contact

• Created end-to-end user flows that clarified decision points and improved perceived platform accountability

TTC — Website Redesign

Fall 2025

• Audited existing information architecture to uncover navigation and content hierarchy issues affecting task completion

• Conducted usability testing to validate pain points and user confusion across key journeys

• Iterated from low-fidelity prototypes to refined solutions, re-testing designs to confirm clarity and usability improvements

Freshii — Moderated Usability Study

Fall 2025

• Moderated remote usability testing sessions and led qualitative synthesis across multiple participants

• Defined task scenarios and facilitated think-aloud testing to surface usability errors and decision friction

• Synthesized qualitative findings into actionable insights and recommendations to reduce user error and confusion

Looking to start a project or you need consultation? Feel free to contact me.