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Comprehensive trust framework to reduce fraud and increase buyer confidence in marketplace transactions.
UX Research
Systems Design
Testing mobile ordering flows with 8 participants to identify pain points in customization and checkout.
Moderated Testing
Restructuring Toronto's transit IA to help commuters find schedules, plan trips, and access service alerts faster.
IA Redesign
UX Redesign
Experience Research
Analysis
Evaluating in-store vs. online customer journeys across omnichannel touchpoints.
Behavioral Research
Investigating how gamification affects motivation and retention among learners.
Art Director
D.O.P
Phograph & Editorial
Design
Looking to start a project or you need consultation? Feel free to contact me.
Ontario, Canada
lenna.huawork@gmail.com
behance.net/nhuxu
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